Privacy Policy

1. Introduction

Credible Studio (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains how we collect, use, share, and protect the personal data you provide via our website credible.studio and associated services. We operate from the UK, and our data handling complies with the UK GDPR and Data Protection Act 2018.

 


 

 

2. Data We Collect

 

2.1 Personal Data You Provide

  • Contact information: name, email, telephone when you reach out or subscribe via forms (“Let’s connect”, requests).
  • Business details: company name, website, role, and content needs when seeking quotes or strategy consultations.
  • Communications: copies of your correspondence when contacting us via email or webforms.
  • Marketing preferences: your opt‑in choice for receiving newsletters and promotions.

 

2.2 Automatically Collected Data

  • Website analytics: IP address, device and browser type, pages visited, referral sources, session duration, and geolocation at country‑level.

  • Cookies: essential cookies (for website functionality) and optional cookies (for analytics or marketing), with your consent.

 


 

 

3. Purposes and Legal Basis of Processing

We process your data for these main purposes:

 

3.1 To Respond to Inquiries and Provide Services

  • Legal basis: performance of a contract or legitimate interest.

  • Data used: your contact and business information enables us to offer content strategy, quotes, and follow‑up.

 

3.2 To Send Newsletters and Marketing

  • Legal basis: your consent.

  • Data used: your name and email following your opt‑in.

 

3.3 To Improve Our Website and Services

  • Legal basis: legitimate interest.

  • Data used: anonymised analytics and cookies help us enhance site performance and content relevance.

 

3.4 To Fulfil Legal Obligations

  • Legal basis: compliance with UK law.

  • Data used: your contact details may be retained for audit and tax purposes as required by HMRC.

 


 

 

4. Sharing and Disclosure

We do not sell your data. We may share limited personal data with:

  • Service providers (e.g. website host, email provider, analytics, CRM tools), all bound by data processing agreements.

  • Legal authorities if demanded by law (e.g., court order, regulatory request).

  • Professional advisors (like accountants or lawyers) when necessary to manage our business or legal compliance.

 


 

5. International Transfers

Your data is primarily stored in the UK. If any service provider stores data outside the UK/EEA, we ensure adequate safeguards are in place (e.g., standard contractual clauses) to protect your rights.

 


 

6. Data Retention

We keep your data based on:

  • Contact & service data: retained for up to 6 years after the end of our relationship to satisfy legal and accounting regulations.

  • Marketing data: until you unsubscribe or withdraw consent.

  • Analytical data: sessions and cookies typically expire after 12–24 months.

 


 

7. Your Rights

Under UK GDPR, you have the right to:

  1. Access your personal data.

  2. Correct inaccurate or incomplete data.

  3. Erase your data in certain circumstances (“right to be forgotten”).

  4. Restrict processing while a dispute is resolved.

  5. Object to data processed on legitimate interest grounds or for marketing.

  6. Port your data in a structured format where processing is based on consent or contract.

  7. Withdraw consent at any time (but this won’t affect processing before withdrawal).

To exercise any of these rights, contact us (see Section 10). We aim to respond within one month.

 


 

8. Cookies and Tracking

We use cookies for functionality and analytics:

  • Essential cookies: necessary for website operation (e.g., session management).

  • Analytics cookies: collect anonymous usage stats.

  • Marketing cookies: used only if you opt-in, to send newsletters or promotions.

You’ll be prompted to consent when first visiting the site, with the option to change settings via a cookie banner or your browser.

 


 

9. Security

We implement appropriate technical and organisational measures, including:

  • Encryption (HTTPS/TLS) for data transmission.

  • Secure servers and access controls.

  • Regular data backups.

  • Staff training and confidentiality measures.

No system is invulnerable, but we strive to keep your data safe.

 


 

10. Children

Our services are not targeted to minors. We do not knowingly collect data from anyone under 16. If a minor provides us data, we will securely delete it once discovered.

 


 

11. Updates to This Policy

We may update this policy occasionally (e.g. when introducing new services or due to legal changes). Changes will be marked at the top with a “Last updated” date. If we make significant changes, we may notify you by email (if subscribed).

Last updated: 22 June 2025

 


 

12. Contact Us

If you have questions, concerns, or wish to exercise your data subject rights, please email Credible Studio:
Email: hello@credible.studio

 

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